Benefits of Advertising with Us

Creditability

Consumers trust and believe magazine advertising more than advertising in other media. It can bring a sense of legitimacy and validity to your brand while positioning it with other industry-leaders.

Desirable Consumers

Across almost every demographic, the top 25 magazines out deliver the top 25 TV shows. In addition, heavy magazine readers are likely to be among the highest spenders across most product categories.

Accumulate Audience

The average magazine accumulates approximately 60% of its audience within a month’s time. In addition, consumers refer to magazines multiple times, even saving them, giving advertisers the opportunity for added exposure.

Relevant and Targetted

Consumers consider magazine advertising more relevant than other media. With a range of titles that appeal to a wide variety of demographics, lifestyles and interests, advertisers can hone in on targets that fit their needs.

Return On Investment

Multiple studies have demonstrated that allocating more money to magazines in the media mix improves marketing and advertising ROI across a broad range of product categories.

Call To Action

More than half of readers took action on magazine ads or had a more favourable opinion about the advertiser, according to research from Affinity Research.

Engaging

Multiple studies show that consumers are more likely to find magazine advertising acceptable and enjoyable compared to advertising in other media. In addition, they find magazine advertising less interruptive.

Valuable Content

Consumers value magazine advertising, according to numerous studies. Starcom found that when readers were asked to pull ten pages that best demonstrate the essence of their favourite magazines, three out of ten pages pulled were ads.

Online

For our little population of 4,365,113 we Kiwis do pretty well when it comes to being active online. 89% of New Zealander’s are currently online and 55% are active on Facebook. 74% of New Zealanders are now using their Smartphones to research products online, and 33% of these people are following through with a purchase via mobile! See our Media Kit 2017   中文版

Material Specifications

Our magazines are perfect bound and printed 4 colour process, sheet fed offset on 100gsm gloss art paper.The cover is printed on 200gsm gloss-art card and laminated. Finished art is to be supplied as high resolution PDF files with crop marks and 5mm bleed. Fonts must be embedded within the document.

AD SIZES (width x height, mm)

Type

Text Area

Bleed Size

Trim Size

Double page spread (allow 7mm clearance for spine) 380 x 275 430 x 307 420 x 297
Full Page 170 x 241 220 x 307 210 x 297
Half page – vertical
82 x 247
Half page – horizontal
170 x 120
Quarter page
82 x 120
Banner
37 x 120
Website Banner 678 px (w) x 100 px (h), res 72 dpi