Beauty Rush welcomed an influential gathering of business leaders, politicians, media, entrepreneurs and content creators to The Era of Her, the inaugural Women'sLeadership Dialogue presented by Beauty Rush × EYE Magazine, held on 13 October at Auckland's Glasshouse in Morningside.

Against the backdrop of a beautiful spring afternoon, more than 40 invited guests gathered around a long-table luncheon designed to celebrate leadership, ambition, personal growth and the power of women supporting women.

The afternoon marked an important milestone for the New Zealand-founded wellness brand, showcasing not only its extraordinary business success but its commitment to creating meaningful conversations and opportunities for women.

Hosted by Lulu Wilcox celebrity stylist and chief stylist for EYE magazine the event opened with the world premiere of A Light of Her Own, Beauty Rush's new brand film, before guests heard from an impressive line-up of speakers including Zoe Zhu, CEO of Beauty Rush Asia Pacific, Helena Roza, Premier Brand Witness of Beauty Rush New Zealand, Deputy Mayor of Auckland Desley Simpson, MP Nancy Lu, former MP Naisi Chen, and Miss World New Zealand 2026 Chloe Robinson.

Adding international scientific prestige to the event was Professor Thomas Luger, one of Europe's most respected dermatologists and Beauty Rush's Honorary Chief Scientific Advisor.

Throughout the afternoon, discussion centred around leadership, resilience, wellbeing, professional success and the importance of women creating opportunities for future generations.

One of the most memorable moments came as speakers and guests gathered to sign The Era of Her Manifesto, a symbolic pledge encouraging women to become a light for themselves and for others.

Signed in gold ink, the collective commitment captured the spirit of an event that many guests described as inspiring, empowering and refreshingly authentic.

The event also highlighted Beauty Rush's unique philosophy of wellness through its signature three- pillar approach: Bone. Body. Glow. A holistic framework that recognises women's health and beauty needs evolve throughout every stage of life.

The leadership dialogue is the latest achievement for a company experiencing remarkable

international growth.

Founded in Auckland, Beauty Rush has become the largest New Zealand-made women's oral liquid product brand in China, generating more than NZ$250 million in annual sales and exceeding NZ$1 billion in gross merchandise value (GMV) through social media and e-commerce channels.

Earlier this year, the Beauty Rush executive team was invited by Michael Zhang, Consul-General of New Zealand in Guangzhou, to discuss the company's rapid expansion and future growth plans. As demand continues to accelerate throughout China and momentum builds strongly within the United States market, Beauty Rush is exploring further investment in New Zealand, including expanding its Auckland operations, increasing staffing and sourcing greater quantities of New Zealand raw materials.

"Beauty Rush represents exactly the kind of innovation and global ambition that showcases New Zealand at its best," said Vanessa Bennett, publisher of EYE Magazine. "The Era of Her demonstrated how a homegrown brand can create not only commercial success but meaningful conversations that leave a lasting impact."

With international sales growth continuing and its women's leadership platform now officially launched, Beauty Rush is positioning itself at the intersection of beauty, wellness, science and female empowerment