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Turn Up the Romance This Valentine's Day with Luxury Lingerie from Aroha Iberica

-7th February 2022 - 


Valentine’s Day is all about expressing affection for loved ones through thoughtful and desirable gifts. Along with flowers, chocolate, and heart-shaped cards, lingerie is one of the most common classic Valentine’s Day gifts. With such a variety of luxury lingerie choices from Aroha Iberica, it’s easy to shop with ease for the ultimate Valentine’s Day gift this year.

Aroha Iberica offers high street Spanish brand, Selmark Lingerie. Made in Spain, with beautiful and comfortable designs of nightwear, bodysuits, solution bras and shapewear, bridal and a stunning swimwear range. Designs and comfort that New Zealand and Australia women deserve. Created for empowered, fearless women of every age, shape and size, Aroha Iberica fills a longtime gap in the market. 

Aroha Iberica started three years ago and nothing is slowing them down. They represent well established European businesses, two of which are 3rd generation family companies (Bovi and Graccioza). The pandemic has opened up more opportunities for them, with people spending more time at home and wanting to feel comfortable, they have had an increased demand for their high end products. Kiwi husband Andrew and Spanish wife Maria have built a bridge between the Antipodes to import luxury bed and bath linen from Portugal and Spanish lingerie and swimwear to New Zealand and Australia. One of the most important things as a business is ensuring they have locally stocked products which they refresh every three months with shipments from Europe to ensure buyers have access to new collections.

Shopping—especially online shopping—for Valentine’s Day lingerie can be extremely overwhelming. The holiday makes shoppers feel pressured to choose the perfect special lingerie pieces, but they often have no idea where to find quality lingerie that is actually flattering and well-fitting. These feelings of pressure and lack of direction cause shoppers to end up settling for lingerie that doesn’t completely meet all of their needs, this is where Aroha Iberica can help.