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The fragrance 'Human' is a bold and empowering fragrance designed by inspirational singer Stan Walker and Jakob Carter.

-7th February 2022 - 


Olfaction, or sense of smell, is one of our most powerful senses. Scents and fragrances have the ability to conjure long-forgotten memories, transport us to another time or place, and even influence how we physically feel.

The fragrance ‘Human’ is a bold and empowering fragrance designed by inspirational singer Stan Walker and Jakob Carter. ‘Human’ is an Eau de Toilette fragrance designed and made in New Zealand. ‘Human’ comes in a luxury box with magnetic closing and gold foil, a highly polished bottle using flint glass with gold fold foil logos. It is best described as a birant, bold and daring fragrance designed for the stylish and modern man. 

The bold scent of ‘Human’ is inspired by mental health and conversations between friends. “It’s not easy, but it's ok not to be ok. It's ok to go through what you are feeling, at the end of the day we are all human. To seek and feel the human inside all of us, to open up and heal.” quoted by Stan Walker.

Mental health is something Stan has grown to live with and understand himself. It has been an illustration for him, his best friend, and so many brothers that have been conditioned to suffer in silence. Most of the time they are just trying to get by, holding their heads above water. Stan reiterates that it doesn't matter who you are, what you have, what you don't have, what great things you have done, the status you have in society, mental strain knocks at our door with overwhelming and uncontrollable fear no matter who you are.

Over the past decade Stan Walker has become one of Aotearoa’s and Australia’s most loved figures. He is loved and respected as a staunch advocate for maori and always shows love for his culture and pride for his people. At the height of Stan's career and success, he was struggling with mental health and inspires all those dealing with the same to reach out for help and know that your life is precious, don't give up. Life can be hard, life can suck, but life can be amazingly filled with happiness, one step at a time, one day at a time, you are not alone.

The fragrance is made for anyone and everyone. Bringing together notes that lift and awaken your HUMANinty and in wearing it feel a sense of light.